"Dutch eye surgeons have implanted tiny pieces of jeweler called "JewelEye" in the mucous membrane of the eyes of six women and one man in cosmetic surgery pioneered by an ophthalmic surgery research and development institute in Rotterdam.
The procedure involves inserting a 3.5 mm (0.13 inch) wide piece of specially developed jewellery -- the range includes a glittering half-moon or heart -- into the eye's mucous membrane under local anaesthetic at a cost of 500 to 1,000 euros (270 to 540 pounds)."
Fun huh? Can't people just be satisfied with color contact lenses? I have enough trouble keeping my eyelashes out of my eyes, why would I want a titanium jewel stuck on them? Ewww, here's the official site.