In January 
Nightline had episode 
featuring Bollywood movies becoming more popular in the U.S. Clips of that episode are at 
Aishwarya-Forever in four parts (
part 1, 
part 2, 
part 3, 
part 4). Personally, I tend to agree with many of the statements of 
Vikas Kamat on Bollywood movies. I'd rather see non-Bollywood movies from India become more popular in America. All the Bride and Prejudice hype will die down soon and people will probably forget about Bollywood before it has a chance to give itself a bad reputation here any time soon.